That’s possibly a title that makes a lot of gamers’ hairs stand on end, but I’m here to convince you why you should want more micro-transactions in your game, and why Electronics Arts isn’t the bad guy when it says it will make micro-transactions part of every one of its future games. I’ve been looking to write this article for a few months now, but this topic has come to the forefront once again, with Cliff Bleszinski’s post on the subject, that has received many praises, and many criticisms.
Micro-transactions as a whole are feared by many gamers, because they believe that real content will be cut out of a game, and charged for through micro-transactions in the future. However, this hasn’t ever happened thus far, and if it did, the gamers themselves would punish the developers and publishers with their wallets and refuse to buy the game in the first place. So what is there to fear? No developer or publisher is stupid enough to cut real content from a game, and then charge for it afterwards.
Of course this doesn’t cover things like on-disc DLC, which is a different matter entirely, that we have seen in some recent games, but again, if you don’t buy the game, the developers won’t do it again. It’s simple, if you don’t like the company’s practices, vote with your wallet.
However, maybe we’re all looking at micro-transactions in the wrong way? Electronic Arts recently received a lot of flack for saying the following in a recent investor meeting:
The next and much bigger piece [of the business] is microtransactions within games. We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be. Consumers are enjoying and embracing that way of the business.
Now this may sound a little alien to most hardcore gamers, but there are a lot of people who are willing to pay a little money to upgrade their weapons in a game, or to advance through a level, because they simply don’t have the time, or the ability to play a game at the level of a hardcore gamer. On the other hand there are hardcore gamers who have enough time and ability to search for these upgrades within the game, and would therefore not need to pay to upgrade their weapons. Some people have more time than money, and others have more money than time.
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