Twitter co-founders, Evan Williams and Biz Stone, have launched a new blogging service called Medium that gives users more freedom than Twitter, but is easier to use than other blogging platforms, according to the company. Although it isn’t available to everyone right now, the idea behind the service is to make it simpler for users to start blogging.
Medium is designed to allow people to choose the level of contribution they prefer. We know that most people, most of the time, will simply read and view content, which is fine. If they choose, they can click to indicate whether they think something is good, giving feedback to the creator and increasing the likelihood others will see it.
Posting on Medium (not yet open to everyone) is elegant and easy, and you can do so without the burden of becoming a blogger or worrying about developing an audience. All posts are organized into “collections,” which are defined by a theme and a template.
We believe that good design supports the purpose (not just the appeal) of content, so Medium is diverse in look and feel—ranging from different types of articles to images to, eventually, much more.
From what is being shown at the moment on Medium.com, the service appears to be similar to Blogger, which the company also launched year ago, but more minimalist. It’s tough to say whether this will be anywhere near as successful as Twitter, but it definitely is something that could go global.